a school uniform company
My Role: Concept, UI/UX Design, User Research & Testing
Duration: 2 Weeks
I was tasked with designing an e-commerce site for the uniform company, True Spirit. My initial research on competitors and private schools helped me define a main use case and guided my design process.
buying school uniforms is a confusing and time-consuming experience
how do we help parents checkout quickly and confidently?
I interviewed several parents and conducted competitive analysis to gain insight to the industry and user pain points.
how do we simplify the shopping process?
After rounds of user testing, I was able to validate my design assumptions and reiterate on multiple user flows.
By selling non-school specific uniform basics and incorporating popup windows for the shopping cart and product details, my design reduces visual clutter and reduces the loading time of new pages.